ABOUT US

Concept employs a number of bicycle enthusiasts, so along with its expertise in controls and engineering, adding e-bikes to the lineup was a logical move. We offer bikes designed by people who really ride them, push them hard – made the way we like them for our own use.In 2016, Concept rolled out two of its first four prototypes, using frames supplied by a company that provides frames for some of the best-known brands and allows us to provide the high-quality of the premier brands at a reasonable cost. Like with all of Concept’s products, design development continues as an ongoing process.We now offer bikes that satisfy a wide range of intended uses – whether it be leaving the car at home to enjoy the commute on our capable CITY BIKE or charging down technical single-track trails on our newest top-of-the-line FREERIDE CARBON. Unlike most in this industry, we use only high-quality components from companies like SRAM, Shimano, RockShox and RST. Bafang motors are the most used in the industry and our bikes get the best that they offer.We test rigorously in every environment: on steep mountain trails, snow, sand, mud, rocks and in the forest to make sure you can depend on getting there – and home again. We proudly offer electric bikes for every type of riding and are dedicated to making sure our customers are thrilled with their purchase.If you’re in the Reno/Carson City/Lake Tahoe region, come by our plant and try one out. Here’s the best statistic: 100% of all who have test ridden one of our bikes have returned with a smile!